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avatar for Louis Rossetto

Louis Rossetto

Author, Change is Good
Founder, WIRED

Most recently, Louis Rossetto is the author of Change is Good, a novel about the heady days of the Digital Revolution in San Francisco. Published on Kickstarter last fall, it was a startling 1800 percent oversubscribed.


Rossetto knows about that Revolution because, in a previous incarnation, he was the founder with his life partner Jane Metcalfe of Wired magazine, Wired TV, Wired Books, and the Wired Digital suite of websites, including the first website with original content and Fortune 500 advertising HotWired, as well as the award-winning search engine HotBot. In short, he not only foresaw and chronicled the major social and economic phenomenon of our time, the Digital Revolution, he was an active leader.


After Wired, Louis was the co-founder/CEO of TCHO Chocolate, the award-winning farm-to-bar craft manufacturer. TCHO was a pioneer in partnering directly with family farmers in Peru, Ecuador, and Ghana, and transferring technology to help them make better cacao so TCHO could make better chocolate.