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Saturday, October 13 • 11:00am - 11:45am
Storytelling Through Design: Nike's Tinker Hatfield with Scott Dadich FILLING
Limited Capacity filling up

Nike's Tinker Hatfield—one of the world's most celebrated shoe designers and the creator of Marty McFly's famous self-lacing sneakers in Back to the Future—will join design guru (and former WIRED editor-in-chief) Scott Dadich for a wide-ranging conversation on Hatfield's illustrious career and the inspirations for his barrier-breaking designs. Plus, you'll get a look at Nike's first step in the revolution of adaptive footwear - the HyperAdapt 1.0: a real-life self-lacing, battery-powered shoe that adjusts its fit based on an algorithmic pressure equation.
 
Following the onstage conversation, Tinker Hatfield will sign sneakers in the 2nd Floor Lounge, just outside of the auditorium. Bring your favorite pair along for an autograph!

Speakers
avatar for Scott Dadich

Scott Dadich

Founder and Co-CEO, Godfrey Dadich Partners
Scott Dadich’s award-winning storytelling spans many genres, from the written word to filmmaking and design. As Editor in Chief of WIRED, Scott was charged with looking into the future and identifying the forces changing our world. Whether meeting secretly with a fugitive Edward... Read More →
avatar for Tinker Hatfield

Tinker Hatfield

Vice President of Creative Concepts, Nike, Inc.
Following an illustrious high school basketball and track and field career, Hatfield attended the University of Oregon, where he was coached by Nike co-founder Bill Bowerman and studied architecture. Hatfield then joined Nike in 1981 and has since designed numerous shoes the world... Read More →


Saturday October 13, 2018 11:00am - 11:45am
Taube Auditorium at the WIRED25 Hub The Commonwealth Club, 110 The Embarcadero, San Francisco, CA 94105